Twitter Dress
Photo: Danny Moloshok/Reuters
Engaging directly with her consumer Imogen Heap wore a Twitter Dress to the 52nd Grammy Awards. The dress had:
- the ability to transmit images that used the #twitdress hashtag
- a collar of blinking lights
- a wireless transmitter
- her mobile in a transparent purse
As a performer her dress is a promotional tool, literally transmitting the ideals she embodies.